COMPLETE PRODUCT CREATION / BRANDING
CLIENT & TASK:
The founders of a kids’ bedding startup came to us with three character illustrations and a name – Moonsie. Our task was to develop a consistent brand that would connect the pre-created characters and give meaning to the chosen name.
We started with the product itself and created a concept – craters that the little characters live in. The concept was then developed through illustrations on bedding and visual brand identity.
We turned three animals that kids love into creatures from Moonsie planet.
Each of them is a little guardian of a child’s sleep.
The crater in the biggest bedding became an opening through which the duvet can be stuffed inside. The top of the crater is meant for one of the three creatures to live on. This allows customers to create a unique bedding set by choosing preferred colors and their favourite character.
We packed all products into cylinder-shaped tubes, all in line with the fundamental idea of the brand.
Inga Gilė (www.ingagile.lt)