LOGO & IDENTITY
CLIENT & TASK:
EMOTIONS is a bicycle distributor in Baltics. We had a task to find the balance between the brand being corporate and down-to-earth. Creating a minimal look with just a hint of “artsy”, but ensuring the image of a trustworthy company and avoiding cliches.
Logotype with riding letters - a reflection of emotion and cycling. No bike identity cliches, just modern minimalist design, movement and fun.
The symbol of visual identity also reflects three different categories of the product: for him, for her and for all. Additional typographic icons were made to visualise this "sorting".